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Wagamama: Bringing Fresh Japanese Flavours to the UK
The Wagamama restaurant opened its first location on Britain’s high streets in 1992. Established by Alan Yau, this Asian restaurant takes its name from the Japanese words for self-centred and wilful, usually translated as “naughty child”. Following the Kaizen philosophy, this eatery specialises in noodle dishes and has locations worldwide, most in the UK. They offer a mix of fast food and more leisurely dining with a standardised menu across all venues. Some locations also offer take-out options and will box up any leftover food for you to take home. Their staff are recognised as ‘hosts’ and are trained in high levels of customer engagement.
Wagamama has over 120 restaurants in many towns and cities in the UK, including in major cities like London, Manchester, Birmingham, and Glasgow. You will often find their restaurants near high streets, shopping centres, and city centres.
Wagamama Opening times vary by location. Generally, restaurants open between 11:00 a.m. and 11:00 p.m. Monday through Saturday, with reduced hours on Sundays. Hours differ by location and during public holidays like Christmas Day, Boxing Day, New Year’s Day, Good Friday, and Easter Monday. To make sure a Wagamama near you is open today, use the restaurant locator on our platform.
When looking for one of their restaurants on the street, try to spot their logo, as their storefront isn’t too distinctive. The logo can most often be found above the entrance; it reads the brand name “wagamama” in lower case, most often in white illuminated letters; above the first ‘m’ is a small red star “☆” icon.
- The restaurant’s food philosophy is “kaizen” – meaning “good change”. They seek to improve food, customer experience, and management techniques.
- The concept for the brand came from the fast-paced environment of the Japanese ramen bar. This is similar to the sushi concept but with more customer engagement from staff.
- Two cookbooks are available for sale, showcasing some of the brand’s most popular recipes. The recipes are for food that are still available at their branches, so you can see how your version compares!
- Not only can you dine in, but you can also order take-out for collection at every branch and order delivery from many major locations thanks to the Deliveroo service.
- Wagamama means “naughty child” in Japanese. The word was chosen because it is simple to recognise and say, not because of its meaning!
Their food range centres around fresh and authentic Japanese cuisine. Using delicious fresh ingredients like ginger and chillies paired with Japanese noodles and rice, the menu includes a wide range of well-known and lesser-known Asian dishes. There are foods to suit all tastes and requirements, from gluten-free and vegan dishes to healthy salads and spicy curries. With a mouth-watering array of desserts and drinks to select from, both dine-in and take-out, diners will surely find something they enjoy on the extensive menu.
The very first restaurant was opened back in 1992 in London’s Bloomsbury. Founded by restaurateur Alan Yau, the creator of Chinese restaurants Yauatcha and Hakkasan, the brand introduced the UK to the concept of delicious and fresh Japanese food and the fun and speedy experience of the Japanese ramen bar. In 2005, the restaurant owner, Graphite Capital, sold 77.5% of the business to Lion Capital LLP for £103 million. In 2011, the chain was sold to Duke Street Capital for £215 million, showing how valuable this brand had become. There are over locations worldwide, with the vast majority in the UK’s high streets and shopping centres. In October 2018, the chain was bought by The Restaurant Group, which owns the successful chain Frankie & Benny’s. The value of the chain at that time was £559 million. With branches in several European and Middle Eastern countries, New Zealand and the USA, the brand continues to expand worldwide and is a phenomenal success.
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